Knowing the what is the easy part. The how is where the game is won.
Coaching for leaders and teams, the way top sport knows it:
during the game, not next to it.
Being right used to be enough.
They nod in the meeting. Then they call each other.
Your board wants results. Your people want certainty. You are the one in between.
It is 11 pm and tomorrow’s conversation will not leave your head.
You are the one they all come to. Who do you go to?
You can go further than you can see from where you stand.
Your wingman
on the how.
Close enough to know your world. Free enough to say what I see.
You know where you want to go. What decides whether you get there is how you lead along the way: how you show up, what you say, and what you leave unsaid. That is where it gets personal.
So we start with your world: the job you need to get done, the people around you, and most of all the leader you want to be. Together we decide how I get to know it up close. Through your eyes and with my own.
With you, not for you. I take on the heavy lifting, so your energy goes where it counts. But the game is yours. And when your team needs it, I step onto the field with all of you.
Between our conversations, the door is open. The conversation with your board tomorrow. The decision you keep putting off. The team that suddenly goes quiet. The meeting that went wrong. The moment that went right and you almost missed it. You call. We look at it together, celebrate and learn, including what is yours to do. You hang up knowing your next move.
"You want things to change around you. What is your part in it?"
Change does not follow a project plan. It moves in waves. It stalls. It comes back when you least expect it. Every moment asks for something different. A coach who only shows up on the planned dates misses the game. I stay close enough to know which moment you are in.
Not retainer long. There when you need me long.
What it builds: leaders who move people. Teams that move with them. Learned in the game, not in a classroom. So when the next change comes, you lead it yourself. And before you know it, you are someone else’s wingman.
Start where you are.
Your next level is already in there.
The leader
When the change runs through you.Leadership is rarely about skills. It is about identity. Who you are in the room. How you show up under pressure. Whether you can let go enough to let others lead. Whatever you are building, it only works if people move with you. And they watch you first. So that is where we work: on the leader you are when it counts.
The expert leader
Your expertise got you here. Now you lead your peers.You built your career on being the best at what you do. Now you lead people who are just as good: fellow specialists, a room of equals. No hierarchy. No playbook. Knowing the answer is no longer enough. They follow who you are, not what you know. Good news: that is exactly what we work on.
The team
When the team needs to move together.A team of strong people is not yet a strong team. You see it in the meeting that goes around in circles, the tension nobody names, the decision that does not stick. So we work on it in the room, with you at the centre. Until you can lead it yourselves. And if you want, your team members can call me in between too.
The organisation
When the change reaches the structure.A new strategy. A structure that no longer fits. A culture that has to move with it. The values are rarely the problem. The day to day behaviour is. We work on both at once: the operating model on paper, and how people actually work together. People need to feel seen, heard and understood. Not because that is nice. Because people who do not feel that way do not move.
The work grows
because the trust grows.
Biotech
Digital Commerce
Industrial
Agri-food
Medical · Hospital
People can go further than they can see.
Their limits are rarely where it ends.
It is not a method. It is how I look at people.
- You are the instrument. Change in others starts with change in you.
- Movement grows from what already works, not from what is broken.
- I say what I see. Naming it gives you a choice and the choice is yours. A fair view.
- We do go into how it feels. We just do not stop there. It always becomes what you do differently on Monday morning.
- Depth without heaviness. There is room to laugh. Change does not have to be heavy to be real.
- I make myself unnecessary in the end. A wingman never takes over the controls.
A coach who has played the game herself; knows the players, the field and the tactics. Nearly ten years of Fairview, with leaders, teams and executive teams in agri-food, industry, biotech, digital commerce and healthcare. Before that, I led change from the inside: 15 years at Philips Healthcare, ending as Senior Director Global Culture & Transformation reporting into the Executive Committee, with more than 600 change leaders mobilised. And at De Meeuw, I led a turnaround from near bankruptcy to double digit growth.
So I know both sides of change: the people who have to move, and the model they move into.
Behind the work sits a full toolbox, built internationally and still growing. How people think, decide and change. How people differ and how a team can use that. The view from the boardroom. What it takes to keep growing yourself. What courage looks like in the room. Trained with world-class teachers and fed every week by books, podcasts and the leaders I work with. I use what fits you, not what fits me.
And I keep working on myself: personal transformation, partners such as Jurko van Veenendaal, who keep me sharp and join me for bigger programmes, and a wingman of my own.